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Ski Dubai and Coca-Cola launch the Coca-Cola BRRR Campaign as …

Ski Dubai, the region?s trail blazer in indoor entertainment has added another first to its long list of achievements by tying up with global leader Coca-Cola to grant easy access to its alpine slopes throughout the months of May and June 2011.

Devised to help people cool off during the sizzling summer months, the Coca-Cola BRRR campaign will entitle purchasers of a 6 pack of Coca-Cola to special offers and promotions at Ski Dubai. With something for everyone at Ski Dubai, visitors will be able to enjoy Ski Dubai?s many attractions including skiing, snowboarding, tobogganing, or simply relaxing at Ski Dubai?s unique Avalanche caf?, overlooking the snow capped hills.

?Tying up with Coca-Cola, who are the leaders in refreshing beverages, was an ideal fit and we are pleased to offer visitors the option to experience the wonders of Ski Dubai as part of our collaboration with Coca-Cola. There is no better way to beat the heat than at Ski Dubai and the Coca-Cola BRRR campaign is designed to allow Coca-Cola purchasers? dual rewards; the refreshment of Coca-Cola and the added benefit of access to the first ski resort in the Middle East. This collaboration marks the beginning of a synergy which will translate into great rewards for the end consumer and we are proud to be able to offer this to our visitors? commented Arnaud Palu, Chief Executive Officer, Majid Al Futtaim Leisure & Entertainment.

The Coca-Cola BRRR campaign will be supplemented by large ice sculptures of the iconic Coca-Cola contour bottle at Ski Dubai, as an additional benefit for visitors who come down and experience the magic of this unique indoor ski attraction. Measuring over 80 meters in height and containing over 6000 tonnes of snow, Ski Dubai is a definite must for visitors this summer.

Notes and media contacts
About Majid Al Futtaim Leisure & Entertainment:Majid Al Futtaim Leisure & Entertainment is one of the subsidiaries of Majid Al Futtaim Ventures. It currently operates Ski Dubai, the region?s first indoor ski resort at Mall of the Emirates as well as ten Magic Planet family entertainment centres across the MENA region. It has recently given the region its first temperature controlled indoor/outdoor water park Wahooo! at Bahrain City Centre as well as Playnation, a dedicated leisure and multi-dimensional entertainment zone located within Mirdif City Centre encompassing a total of seven exciting leisure experiences including iFLY Dubai (Indoor Skydiving), Soccer Circus Dubai (indoor sports facility & academy), Little Explorers (advanced edutainment centre), Aquaplay (water themed attraction), Yalla !Bowling, Skytrail and Magic Planet.

About Coca-ColaThe Coca-Cola Company is the world?s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world?s most valuable brand, the Company?s portfolio includes 12 other billion-dollar brands, including Diet Coke, Fanta, Sprite, and Coca-Cola Zero. It is globally the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Consumers in more than 200 countries enjoy the Company?s beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, The Coca-Cola Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate.

To read more about Ski Dubai please visit our website

Source: http://articlereal.com/ski-dubai-and-coca-cola-launch-the-coca-cola-brrr-campaign-as-temperatures-rise-in-the-uae/

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Online Ski and Snowboard Shop – Why Use One? | Content for Reprint

Author: Margaret Winfrey | Total views: 20 Comments: 0
Word Count: 845 Date:

When you are looking for a ski and snowboard shop to get yourself kitted up for the season, you cannot do better than go online and find the equipment you are looking for at your own leisure. Any online ski shop can sell you skis, but not every store will provide you with information on how to tend for your skis and snowboards, how to get the best from them in terms of performance and life and offer you the marvelous choice that an online store can offer.

When you find a ski shop online then you will certainly expect to get, and mostly do get, a good selection of skis from you which you can choose the set that suits you best – but you will also expect more. Most people expect more from a website than from a mall snowboard shop in terms of choice of makes and models of skis and snowboards, and also more information on how to get the best performance from them.

Take ski waxing: do you know that you don’t need any special ski waxing iron, and that an old electric iron will do? Mind, once you use it for waxing skis and snowboards it won’t much use for clothes again, but this is just to let you know that you can use any old iron that has been scrapped in favor of a new one, and also that you can buy the cheapest electric iron you can find for waxing snowboards and skis.

You can use any hot wax or a fluorinated PTFE wax that melts at a specific temperature. Your plastic scraper (must be plastic) should be wider than the snowboard or ski width, and you will also need a brush – a nylon, brass or horsehair brush is fine, used to give some structure to the waxing.

Iron the wax onto the base of the ski or snowboard – it’s easier if you clamp it with a G-clamp or something similar. Let it harden and then scrape the excess wax off. Buff up the hardened wax to structure it – that’s what the brush is for – it should have fine scores that reduces the suction of the surface with the snow, and helps your skis & snowboards run faster on wetter snow.

Make sure you don’t overheat the wax or let it burn, and iron with short strokes – just enough to melt the wax onto the surface of the ski or snowboard. Let it cool and harden before applying another layer, and if you are using PTFE wax, use that as the final layer. It has a very low coefficient of friction and will give you significantly more speed.

Without waxing, the friction between your snowboard and skis will be higher than with it, and so you will move slower. Sure, expertise will gain a few extra MPH but that doesn’t help when you are against people of similar ability. You can get that extra inch or even centimeter that makes you the fastest though attention to detail, and the way you wax your skis is just of these details that make the difference.

That should be one of the advantages of an online ski shop or snowboard shop: it should offer online guidance to those that visit the website regularly, and the store could even offer a registration form to receive regular emails offering this and similar forms of guidance on how to get the best performance from your skis or snowboard.

By doing this, an online ski and snowboard shop can get a reputation for offering excellent advice, particularly if that is professional advice from skiers and snowboarders that have been there, done it and have the T-shirt to prove it. In other words, hardened professionals whose advice must be taken if you are to progress in your chosen sport or pastime.

So, if you are looking for an outlet for skis and snowboards, check out what is available online. You should particularly do so if you intend being good at what you do and perhaps even want to be competitive. There is a world of difference between skiing and snowboarding, and if you intend to participate competitively, most shopping malls cannot help you with advice – but if you go online looking for a good dedicated ski shop or snowboard shop then you are liable to find, not only a fabulous choice of equipment and accessories, but also all the advice, hints and tips needed for you to excel at this fabulous sport and pastime.

The reason why you should use an online ski and snowboard shop should be clear: not only should you have a larger choice of skis and snowboards from which to choose, but you should also be provided with good information from a ski shop about how to choose and use your skis and snowboard to get the best performance from them.

It is important to find out the details of any ski & snowboard equipment you buy, and the important details that a ski shop should offer you are available from Aspen Ski & Board.


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