Tag Archive for phone

How Nokia can make a comeback in the U.S.: 7 theories (The Week)

October 30, 2011 num nums

New York ? Ten years ago, half of U.S. cellphone users had a Nokia, but now iPhones and Androids rule. What must Nokia do to succeed in the smartphone age?

Nokia once dominated the U.S. mobile phone market, with a 50 percent market share. But that was a decade ago. Today, it has less than 7 percent of the U.S. market, and most of its phones are lower-end models. Now, Nokia is hoping to make a comeback. On Wednesday, it announced two Windows Phone-powered smartphones ? its first “legitimate forays into the modern smartphone space.” While Nokia’s Lumia 800 and 710 phones won’t be available in the U.S. until next year ? they’re first launching in Europe and Asia ? there’s already talk that this could be the start of a comeback. How can Nokia rise again? Here are seven theories:

1. Offer something truly unique
Nokia needs to “focus on design” and “be very, very different,” says Mike Isaac at Wired. It shouldn’t even try to compete with the beautifully designed clean modernism of the iPhone, or the boring “techie sytlings” of Android offerings. With its polycarbonate casing in whimsical, “candy-coated” colors, the Lumia is a good start.?

2. Stick with Windows Phone over Android
Going with Microsoft’s “underdog” operating system is a “bet the company” move, but it could pay off, says analyst Ross Rubin, as quoted at Wired. Consumers, carriers, and businesses just might be looking for “a strong global alternative to iOS and Android.” Instead of “trying to out-iPhone Apple, or out-Android the host of Android handsets,” says the article’s author, Mike Isaac, Nokia and Microsoft are “looking to become a healthy, respectable David to the smartphone industry’s two Goliaths.”

3. Attract app developers by offering them visibility
The Windows Phone has around 30,000 apps, compared to the Android’s 300,000 and the iPhone’s half million. “What’s Nokia to do?” asks Isaac. It needs to entice developers with the prospect of discovery. Countless apps go unnoticed in the Apple App store, but with the Windows Phone, up-and-coming app developers can be a big fish in a small pond.

4. Patch things up with carriers
First and foremost, Nokia needs to mend fences with AT&T, Sprint, Verizon, and T-Mobile USA, says Eric Zeman at InformationWeek. Nokia insisted on making its phones its own way instead of responding to requests from the carriers, and as a result they aren’t selling many Nokia phones. The company should heed that lesson. “Without U.S. network operator support, Nokia isn’t going to gain any traction.”

5. Give customers want they want
Rather than design phones specifically for the U.S. market, Nokia has typically just modified its European and Asian phones, says Zeman. That has often meant that features Americans wanted got dropped. Nokia needs to design phones specifically for the U.S., with features cellphone users here need, like mobile hotspot support and expandable memory. Americans also want user-facing cameras for video chat and fast, dual-core processors ? both of which the new Lumia is lacking.?

6. Go after people who don’t own smartphones
Sure, Apple and Android are way ahead in the smartphone market, but only 40 percent of wireless subscribers own a smartphone, says Marguerite Reardon at CNET. Nokia can succeed by targeting the 60 percent who are looking for a simple, easy-to-use smartphone, which Andriod certainly isn’t. Nokia has a shot at these late adopters, many of whom value the Microsoft brand and associate it with their friendly Windows desktop.

7. Marketing, marketing, marketing
Many Americans have forgotten Nokia, and that’s a problem, say Zeman. The company is planning a big advertising and promotion campaign to get some of its U.S. mindshare back. It is also setting up partnerships with retailers. Nokia “is going all-out to make sure its Windows Phone 7 smartphones are successful,” and it has to. “If Nokia can’t make its new smartphones a hit with buyers, both it and Microsoft will be in a lot of trouble.”

View this article on TheWeek.com
Get 4 Free Issues of The Week

Other stories from this topic:

Like on Facebook?-?Follow on Twitter?-?Sign-up for Daily Newsletter

Source: http://us.rd.yahoo.com/dailynews/rss/oped/*http%3A//news.yahoo.com/s/theweek/20111028/cm_theweek/220830

hank williams jr hank williams jr tough love tough love patriots jets patriots jets wes welker

No comments , ,

Residents protest church’s cell phone tower

June 16, 2011 num nums

2 hrs ago on Mississauga News

Angered by the decision of a local church to allow a cell phone tower to be built on its property, a group of Mineola residents plans to picket the place of worship on Sunday.

Source: http://feeds.fwix.com/~r/fwix/toronto/~3/09w2dS08Fvc/63_07ffc52782

enes kanter steve harvey morning show chris medina anthropology derrick williams the view plantronics

No comments , ,

Summer Ready With Summer Accessories

June 15, 2011 num nums

Summer is almost here, and the time for adventurous outdoor activities is soon to arrive. The weather is warming up, and the memories of fun drives to the beach, road trips, and summer sports are about to take place. Are you ready for it all this year?

Taking wood for a bonfire, marshmallows for s’mores, and a towel to dry off from catching waves are all essentials for a fun-filled event at the beach. Consider taking a portable speaker, a waterproof case for your phone or camera, and a stand that holds electronic devices for an increase in exciting events.

The DiCAPac Waterproof case is exactly what you need while catching the ocean waves. It is used by professional scuba divers and is tested to be 100% reliable in the water. The durability and quality of the case will insure that the electronic device placed inside the case will experience no water damage. Those that can’t bare to part with their cell phone device will definitely want one. DiCAPac Cases also come in different shapes and sizes, and some are made for specific devices such as cameras. Taking amazing photos under water or catching waves in the ocean can easily be done with no more worries of water damage.

Those that enjoy sitting under the sun and getting a summer tan can have the benefit of listening to the ocean waves, but having a portable speaker to play favorite tunes will enhance the beach experience on the sand. Accessorize a music device with a portable speaker that is shaped as silly animals, or is small and easy to store in a beach bag or pocket. Already have a device that plays music loud enough to dance to on the sand? Then prop it up with a sturdy cell phone holder. Holders, such as the 3feet cell phone holder, will ensure that your cell phone or iPod is up, off, and out of the dirt or sand. It won’t tip over or break, but hold the phone or music device with security. It can also be used to view video clips and movies at a comfortable angle. Catching up to the latest show while relaxing on the beach can easily be done with a handy cell phone holder.

When thinking of the summer, the beach is the first place that comes to mind, but not everyone enjoys roasting in the sun. Summer is also a great time to go on a road trip or hiking through parks and trails. The sun is out, the weather is nice, and bonding with friends and family are all the best parts of road trips and adventurous hiking events. With the right equipment, the experience this summer can be more exciting.

No one likes to get lost, especially when a navigation system is at hand, but has run out of battery. One essential item to take on a road trip is a car charger. Keep the GPS system charged to find the fasted route to your destination, and your cell phone device to stop at the best dining spots while on-the-go.

Not everyone enjoys traveling on wheels during the summer; some enjoy the long hikes and rewarding scenery on top of a steep hill. With a bottle holder that hooks onto your pants, your hands are free to climb on rocks and trees without a worry of losing your water bottle. It can be hooked onto your clothes or back pack with security, and as long as you keep it handy, you’ll never go dehydrated.

An armband is considered to be handy and reliable when on a fun run or long solo hike. It not only delivers you your favorite tunes, but keeps your music device secure from falls and scratches while comfortably wrapped around your arm.

Summer is not only for those that want to go out and do outdoor activities. It is also the time of sporting games such as Baseball. Support your favorite team with leather pouches embedded with the winning team logo.

Summer is a time to relax with adventurous activities and memorable times with friends and family. Take into consideration the essential items you may need to enhance your events this year. Whether it is a portable speaker, a Tiko stand, or car charger, summer is on its way and ready to take the challenge of planned events.

J Blues is the author of this article on Portable Speaker. Find more information about Cell Phone Accessories here.

Source: http://ezinearticles.com/6341027

cn iss mars needs moms carrie underwood ashley olsen alice cooper independence day

No comments , ,